The University of North Dakota, working in conjunction with Licensing Resource Group, has developed a timeline for retiring the use of the Fighting Sioux nickname and logo on merchandise.
The North Dakota State Board of Higher Education has instructed UND to retire the Fighting Sioux nickname and logo by August 15, 2011 with the understanding that the University must continue to protect its trademarks.
With that in mind, the University, with the assistance of LRG, is providing its licensees with a timeline to inform manufacturers and retailers of clear guidelines with respect to the Fighting Sioux nickname and logo.
Announcement made to all UND licensed manufacturers and identified retailers. Announcement includes press release, bulleted summary of decision and next steps, and a detailed timeline of events and instructions on use/production.
July 1, 2010:
The Fighting Sioux logo and nickname will be removed from the Trademarx artwork website.
Licensees who currently hold a “Sioux Head” license in addition to their standard UND license will be renewed for one year. There will be no new “Sioux Head” licenses issued after July 1, 2010.
October 1, 2010:
No new designs bearing the Fighting Sioux logo and nickname will be approved from this date forward.*
May 1, 2011:
A reminder to licensees from LRG reminding them that all Fighting Sioux merchandise must be sold off retail floors by June 30, 2011.
June 30, 2011:
Last day to sell merchandise bearing the Fighting Sioux logo and nickname at retail.
Announcement to licensees and retailers stating that they are required to discontinue any use of the Fighting Sioux logo and nickname (unless authorized by the University). Continued use without explicit written permission from the University will be grounds for termination of their UND license. All “Sioux Head” licenses expire on June 30, 2011, and will not be renewed.
July 1-15, 2011:
LRG will visit retailers to ensure no Fighting Sioux merchandise is being sold at retail.
July 1, 2011 and beyond:
LRG will continue to monitor the marketplace to ensure no Fighting Sioux merchandise is being sold at retail.
Use of the Fighting Sioux logo or nickname after June 30, 2011
In order to capitalize on special events, milestones, and historic opportunities, the University does intend to protect the Fighting Sioux logo and nickname, and will authorize its ongoing use as deemed appropriate by the situation and University officials. The University will reserve the right to limit the use to select licensees, retailers, and suppliers.
*If UND hockey or any other winter/spring sport wins a national championship during the 2010-11 sports season, the University has a policy allowing “new” national championship designs to be considered until June 30, 2011. The last date of sale of national championship/commemorative merchandise could be extended beyond the June 30, 2011 deadline as determined by the University.